Vision, Mission and Values

Our vision is to be the leader in advertising industry by providing innovative technology solutions for impactful and effective advertising, while delivering superior long-term returns to our investors, value for our customers and rewarding careers for our employees.

Our mission is to bring the world outside and strengthen the communication between the advertisers and target audiences. We also aim on enriching the dynamics of the outdoor advertising market and offer an innovative approach, hence achieving modernization in this sector.

Our values form the foundation for our behaviour, how we conduct business, make decisions and treat others. We are trusted, committed, passionate, efficient and persistent.


We operate at the highest standards of compliance and integrity. We insist on ethical behaviour. It is the foundation of our culture. We treat our co-workers, customers, competitors and stockholders with respect and dignity.


We are flexible and adaptable. While strategic, our operating structure and business model ensure we can rapidly respond to market dynamics, adopt best practices and implement new ideas.


We constantly strive to drive innovation into all aspects of our business to provide our customers products that deliver reliability, quality, performance and value. The only constant in our market is change, and we will leverage and invest in our people, product development and our processes to provide innovative solutions.


We deliver high-quality products through a disciplined, process-driven approach. We drive efficiencies through continuous improvement in our processes and procedures. We create productive relationships with our employees, suppliers and customers. We focus on delivering long-term shareholder value.