News

14
Sep

‘OOH Industry to grow at 9.2% CAGR: KPMG Report’

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023 KPMG India’s latest report on media & entertainment called Media Ecosystems: The Walls Fall Down projects advertising revenues to grow at a CAGR of 13.1% over the next five years and reach Rs 2.6 lakh crore by 2023. The report attributes this

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30
Jul

Indian Roads Congress presents Highway OOH Government Policies

S K Nirmal, Secretary General of Indian Roads Congress highlighted the measures to augment Indian’s roads experience through OOH during 1st day at OAC 2018     S K Nirmal, Secretary General of IRC, the apex body of Highway Engineers of the country presented the government policies with respect to the outdoor advertisement during addressing the 14th edition of Outdoor Advertising

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30
Jul

Noomi & Indrajit talks about new initiatives taken by IOAA

Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India This year, once again, IOAA heads- Noomi Mehta, President, and Indrajit Sen, Executive Director took the centre stage to conduct an Open House session on the 2nd day of OAC 2018 held in Mumbai. Noomi & Indrajit in a

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