News

7
May

IOAA intensifies action on illegal sites; to report matters directly to brands

In it’s efforts to curb illegal display sites for advertisements, the IOAA (Indian Outdoor Advertising Association) has intensified actions on the illegal sites by directly reporting the matter to the brands. The association has sent a circular to all its members and agencies stating that the body will report this directly to the brands. The brands would be urged to remove such illegally erected

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5
May

Ad agencies, outdoor ad association agrees on standard operating procedure 

An MOU that was signed that way back in 2015 between the AAAI (Advertising Agencies Association of India) and IOAA (Indian Outdoor Advertising Association) to arrive with an SOP was finally done. This has come after months of rigorous discussions and deliberation and will be followed by all the members going forward. The pressing need for such a standard operating procedure was felt

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